Timberland Offers 3D View of Earthkeepers

September 3rd, 2010
Global effort employs 3D technology, social media to tout the brand’s eco-friendly apparel.  Read More →

Pharma (Slowly) Goes Digital

September 2nd, 2010
Online spending is expected to increase 10 percent this year.  Read More →

Kellogg, ‘Lucky’ Try On-Box Video Codes

September 2nd, 2010

Under Armour Looks to Connect With Women

September 1st, 2010
Performance apparel brand aims to build deeper brand loyalty with female demo.  Read More →

MySpace, Fuse Introduce Cross-Promotion

September 1st, 2010
The focus is on emerging artists in on-air/online combo.  Read More →

Microsoft Begins Yahoo Search Ad Integration

August 31st, 2010
The move has been anticipated since the companies inked search pact last year.  Read More →

Report: It’s a Strong Year for Display Ads

August 31st, 2010
Despite stalled economic recovery, online display advertising has shown impressive vigor.  Read More →

Opinion: All in the Family

August 30th, 2010
Ad critic Barbara Lippert parses an eclectic group of preppie kinfolk successfully selling the Tommy Hilfiger lifestyle ideal.  Read More →

MySpace Is Still Here

August 30th, 2010
The once-dominant social network fights to regain relevance.  Read More →

Marie Callender Beckons Consumers to ‘Savor’ Meals

August 29th, 2010
This comfort food brand is thriving in a downturn by presenting mealtime as a respite.  Read More →

Silly Social Stunts Propel Stride Gum

August 29th, 2010
Brand exec Gary Osifchin explains why this gum really pops thanks to social media.  Read More →

Retailers Strike Deals With ‘Glee’

August 29th, 2010
Claire’s and Macy’s start Gleeking it up with merchandising tie-ins.  Read More →

GE, EA, Red Bull Are Digging In

August 29th, 2010
Big brands launch Digg pages along with banner ads teasing Digg content.  Read More →

Apple Floating Cloud-Based Music Service?

August 27th, 2010
Analysts anticipate that a cloud-based music service or a new iPod could be announced at Sept. 1 event.  Read More →

Microsoft Taps Deutsch for B2B

August 27th, 2010
Global chores travel to the IPG-owned agency in New York following a review.  Read More →
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