People act like their pets in Vermillion’s cute campaign for the Humane Society of Boulder Valley, which exhorts viewers to “Find your counterpart. Adopt today.” In one spot, a chick uses her tongue to groom herself in front of a mirror and tries to cough up a hairball. Reminds me of a few women I dated in college. See two more spots after the jump. As for the guy who digs a hole with his “paws” to bury a phone, well,... 

Jack Link’s® Beef Jerky , the No. 1 U.S. meat snack brand, is giving film and advertising students a chance to create their own Jack Link’s TV commercials. The “Messin’ With…? Student Film Contest” invites students to create and produce a 30-second TV spot using Jack Link’s award-winning Messin’ With Sasquatch advertising campaign as their guide. “Since its introduction in 2006, Jack Link’s Messin’... 

Many of you asked for a specific feature for Ads of the World. The ability to create complex queries. For example all Automotive Print ads from Asia. Before you could only select one vector. Either Automotive, Print or Asia. Now you can mix and match as you like using Category Browser . For now it’s only available for logged in users and you can find a link to it under your account. It’s a very server intensive feature, so we have to... 

Best Film Gold Silver Bronze Best Print Gold Silver Bronze Best Ambient Gold Silver Bronze Best Outdoor Gold Silver Bronze Best Online Best DM Best Radio Best art direction Best illustration Best minimalist  Read More →

Advertising agency Muckmouth, Auckland, New Zealand created a blasphemous campaign for Eshe Streatwear . The campaign includes four posters posted all over the streets of Auckland, branded skateboards and t-shirts. Advertising is known to break taboos since before the scandalous Benetton campaigns breaking down the taboos of race, sex and politics. This campaign is now taking a stab at religion and picking on  Read More →

Marcel Knobil, founder of the Creative and Commercial advertising agency, shares his advice on how best to achieve a successful career in advertising and branding. Those looking to start or further their advertising career, will benefit greatly from Marcel Knobil’s insightful answers to the following questions: “What elements are needed to succeed in the advertising industry?” “What do you look for in a job candidate?”... 

Marcel Knobil, founder of the Creative and Commercial advertising agency, shares his advice on how best to achieve a successful career in advertising and branding. Those looking to start or further their advertising career, will benefit greatly from Marcel Knobil’s insightful answers to the following questions: “What elements are needed to succeed in the advertising industry?” “What do you look for in a job candidate?”... 

Guest post by John Thomson, President and CEO of Saepio When we think of big brands, specifically the management of their reputation and marketing activities, it’s easy to imagine remotely located think tanks with extensive security that could rival Fort Know. But in reality, many of the world’s most well-known companies trust the management of the core of the brand – its assets – to …  Read More →

Each day Humble supplies enough energy to melt 7 million tons of glacier! This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies- if converted into heat- could melt it at the rate of 80 tons each second! To meet the nation’s growing needs for energy, Humble has applied science to nature’s resources to become America’s Leading Energy Company. Working wonders with oil through research,... 

If you’re reading AotW regularly you must remember the student work created by Breno Costa and Guilherme Souza from Brother Ad School, Buenos Aires, Argentina for Matchbox featuring sexy barbie dolls . Once the young creatives saw how well the spec campaign was received they decided to take it further. Now, there is a website for the project and they refined the execution of the calendar with better photography. Enjoy the toy porn, click... 

I’m happy to announce that we now support video playback on Apple mobile devices, such as the iPad, iPhone, iPod Touch and other mobile devices such as Android and Blackberry. More than 7,000 people visit Ads of the World form their mobile devices every week and I wanted to make sure the experience is comparable to what you get on your desktop. The most popular device currently by far is the…  Read More →

Leo interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice “The Man Your Man Could Smell Like” was made. Reference: Old Spice ads  Read More →

Is the use of music and sound in online marketing becoming more important to advertisers? From slick interactive websites to mobile phone applications, advertising music may be finding a critical new capacity as advertising moves across platforms. Some of the most significant activity in this area is taking place in New York City, where a collective of instrument-wielding composers and producers from music house Nylon Studios recently settled... 

The letter the Campbell Soup Company sent Andy Warhol concerning his famous paintings of their soup cans in 1964. Following the success of Andy Warhol’s 32 Campbell’s Soup Cans, a product marketing manager at Campbell’s, William MacFarland, decided to express his admiration for the Pop artist’s work by sending him this fan letter, along with a couple of cases of tomato soup. Can you imagine that happening today? There’s simply... 

This week reached 100,000 registered members on Ads of the World. Thank you so much for your kind support! Cheers!  Read More →