NEW YORK (AdAge.com) — Werner Michel, an advertising and TV executive present during the formation of some of the small screen's earliest programs, died on Aug. 27 in New York. He was 100.  Read More →

With the release of Halo: Reach just a few days away, the game’s marketing team has unveiled an extended version of the “Deliver Hope” spot, shown below. By adding more than a minute of new footage to the trailer we covered a few weeks back , agencytwofifteen and director Noam Murro have turned a pretty good commercial in to a pretty epic bit of cinema. The extra footage adds some much-needed pacing and makes the spot far more immersive.... 

BATAVIA, Ohio (AdAge.com) — The man behind the latest razor launch from Gillette will ply his trade in a new field — grapes — as Matthew Wohl becomes chief marketing officer of Welch's.  Read More →

Promising hours of fun for the whole family, a German company has introduced a line of stuffed animals that suffer from psychiatric disorders . There’s Dub the turtle, who has severe depression; Sly the snake, who suffers frightening hallucinations; Dolly the sheep/wolf, who has multiple-personality disorder; Kroko the crocodile, who is terrified of water; and Lilo the hippo, who’s been obsessed with solving the same wooden jigsaw puzzle... 

Seoul-based designer Bon-Seop Ku’s wicked concept phone has a killer, if fictional, interface: The “Aqua GUI,” comprised of water bubbles presumably manipulated by an electric current. We should point out that while other blogs have picked this up and are insisting this phone was designed for Samsung, we believe freelancer Ku did it on his own purely as a concept. In any case, it would be cool if you could pop the phone open... 

Tweet Bully Pictures has expanded its directorial roster, signing Michael Shapiro for exclusive, US representation. Shapiro brings more than ten years of experience in directing spots, including work for Nike, Energizer, Bank of America and AT&T to name a bunch. Shapiro, who has already completed his first project with Bully, a new campaign for Home Depot out of The Richards Group, Dallas, said he was impressed both by the quality and the... 

MasterCard is shifting its U.S. media account to Interpublic Group’s Universal McCann without a review, the client has confirmed. The company spent $165 million on ads last year, down 25 percent from 2008, according to Nielsen. From January to June of this year, MasterCard spent $40 million on ads, per Nielsen. The shift ends a 15-year relationship between the client and Omnicom’s GSD&M Idea City, which helped it launch the iconic... 

Three-day event is designed to appeal to professionals in the 3-D community.  Read More →

This September marks the five-year anniversary of Authentic Jobs , a network I am a proud member of. (If you’re reading this post on my actual site, look at the “Come in we’re hiring” sign on the left column). What was once a sidebar on cameronmoll.com has grown into a valuable, standalone resource for web and creative professionals. We’re kicking off the celebration in three parts, the first of which went live yesterday... 

Tweet BSUR Amsterdam and Smuggler get together to create and updated mini car chase through italian streets. Shot in downtown Milan and Lake Como, Italy the “Flow” ad shows the mini becoming many minis, as it splits up and merges back together again in a metaphor of driving being an adventure and you can choose any path you want. Or it’s just a depiction of actual Milan traffic. I’m going with the latter. The ad might... 

Campbell this week kicked off the first umbrella campaign for all of its U.S. soups. This time around, ads don’t challenge rivals like Progresso, but rather show how consumers from all walks of life turn to Campbell’s soups to reach a “happier place.” The effort, which spans television, print, radio, online and in-store media, is part of the client’s strategy to  Read More →

I asked Social Innovator Rachel Botsman who’s thinking I admire, to write a guest post for swissmiss. I was thrilled that she immediately agreed. Check out collaborativeconsumption.com for information about her upcoming book What’s Mine Is Yours: The Rise of Collaborative Consumption and the growing movement. Collaborative Consumption: Reinventing not just what we consume but how we consume. Guest Post by Rachel Botsman A couple... 

Dennis Welsh is moving from Dallas to Orlando to take on new responsibilities as vp and general manager of WOFL and WRBW, Fox Television’s owned-and-operated and MyNetworkTV stations in Orlando. For the past eight years, Welsh served as vp and director of sales for Fox’s Dallas duopoly—O&O KDFW (Fox Sports Net Southwest) and KDFI, the MyNetwork TV station.  Read More →

Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, we printed and laser die cut balsa wood a small glider that is functional once assembled. Agency: Rethink Communications, Vancouver, Canada Creative Director: Ian Grais, Chris Staples Art Director: Jeff Harrison Sponsored By : Make some... 

Pfizer has confirmed shifting lead creative chores on Advil to mcgarrybowen. The shop also gets ThermaCare. Total media spending is $100 million.  Read More →