Denny’s Picks 4 Finalists
July 30th, 2010 admin
Restaurant chain Denny’s has selected four finalists to compete for creative duties on its nearly $60 million advertising account, the client has confirmed. The shops, identified by Denny’s as MDC Partners’ Kirshenbaum Bond Senecal + Partners, Omnicom Group’s BBDO and Interpublic Group’s Gotham and Erwin-Penland, have been briefed and will make final presentations in mid-August. The winner will succeed Omnicom’s Goodby, Silverstein & Partners, which has worked for the client since early ‘09.
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Denny’s has selected Interpublic Group’s Gotham in New York to handle lead creative duties on its advertising account after a review, the client said today. The other finalists, as previously confirmed by the client, were MDC Partners’ Kirshenbaum Bond Senecal + Partners, Omnicom Group’s BBDO and IPG’s Erwin-Penland in...
The chain, which had been with Goodby, Silverstein & Partners, spends about $60 million annually in major measured media.
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Winner will succeed Goodby on the nearly $60 mil. assignment.
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