
Brian Wieser: Magna’s New Oracle
July 26th, 2010 admin
IPG Agency’s senior vp and global forecasting director brings supplier revenue to the fore and varied data to bear
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In light of heightened expectations of economic recovery, IPG’s Magna today issued an updated full-year forecast, modestly upgrading its outlook for the U.S. advertising market. Brian Wieser, svp, director of global forecasting, Magna, said he now anticipates normalized ad revenue will be “effectively flat this year, only 0.1 percent below...

Magna has revised its 2010 U.S. forecast, and it now expects suppliers to generate almost $170 billion in ad revenue this year.
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New Mobile Advertising Solution – Ring Back Tone Advertising – Stimulates Customer Interest in Jinny
Latest offering adds to range of mobile advertising possibilities enabled by Jinny’s core platform and provides mobile operators with yet another new way to generate revenue from mobile advertising DUBLIN, 24 June, 2010 – Jinny Software, a leading global supplier of messaging and media solutions to Mobile Network Operators (MNOs), is seeing...

Over at DesignObserver , Ken Botnick and Ira Raja have a wonderful piece on design thinking, craft, and process. You gotta read the whole thing, but here’s a nice taste: Since raw material is usually expensive, the craftsman must know how to make the most of what he’s got. This often brings to the fore his economical genius for gathering,...

Fortune’s 50 Smartest People in Tech article highlights individuals in the expected categories of CEO, Analyst, Engineer, Scientist, Academic and, we were pleasantly surprised to see, Designer. The entire list is well-worth a gander, although there is no thumbnail gallery so you have to click through all 50 individually; but if you’d...

BATAVIA, Ohio (AdAge.com) — Scotts Miracle-Gro has moved Jan Valentic, senior VP-global marketing services, to the newly created position of senior VP-chief sustainability officer and expanded the brand-marketing duties of Senior VP-Marketing Dan Paradiso to cover Ms. Valentic's former marketing-services duties.
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A senior analyst from Sanford Bernstein, Global Internet Franchise Lindsay will become AOLS’s new vp, strategy & operations
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Freelance Senior Designer MTV New York City Seeking senior-level designer with 4-6 years experience in interactive/web design and motion/video graphics. Print experience helpful but not necessary. Duties will include prototyping, designing and updating web graphics for a global site focusing on global music and pop culture; creating on-air motion...

Under president and CEO Elizabeth Herbst-Brady, MagnaGlobal strives to open IPG’s communication lines by placing research at the heart of worldwide media negotiations
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Greg Ketchum, Executive Creative Director, Ogilvy New York on IBM “Data Anthem”: In the next phase of IBM’s Smarter Planet campaign, we’re focusing our messaging on how organizations around the world are going about the business of actually building it. One of the pillars of building a smarter planet is the emergence of data and...
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