
Exec Moves at MDC, KBS+P
July 1st, 2010 admin
MDC’s Kirshenbaum Bond Senecal + Partners in New York has upped ecd Izzy Debellis and Edward Brojerdi to co-creative leaders of the New York agency.
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NEW YORK (AdAge.com) — Interpublic Group of Cos.' McCann Erickson has reached a settlement agreement over the poaching lawsuit it filed in a New York Supreme Court against MDC Partners and its ad agency Kirshenbaum Bond Senecal & Partners. Under the terms of the agreement, no monetary damages were paid, but MDC and Kirshenbaum agreed...

IPG, McCann, MDC and Kirshenbaum Bond Senecal + Partners have agreed to settle a lawsuit brought by McCann against the latter two firms. Lori Senecal is shown.
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Denny’s has selected Interpublic Group’s Gotham in New York to handle lead creative duties on its advertising account after a review, the client said today. The other finalists, as previously confirmed by the client, were MDC Partners’ Kirshenbaum Bond Senecal + Partners, Omnicom Group’s BBDO and IPG’s Erwin-Penland in...

Marc Lewis, most recently ecd at Razorfish, N.Y., has been named CCO of Kirshenbaum Bond Senecal + Partners.
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Restaurant chain Denny’s has selected four finalists to compete for creative duties on its nearly $60 million advertising account, the client has confirmed. The shops, identified by Denny’s as MDC Partners’ Kirshenbaum Bond Senecal + Partners, Omnicom Group’s BBDO and Interpublic Group’s Gotham and Erwin-Penland, have...

NEW YORK (AdAge.com) — McCann WorldGroup Chief Growth Officer Matt Weiss is leaving his post after 17 years to join his former colleague, Lori Senecal, in leading crosstown shop Kirshenbaum Bond Senecal & Partners.
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NEW YORK (AdAge.com) — Investment management company Vanguard has moved its $50 million U.S. account to Kirshenbaum Bond Senecal & Partners from incumbent Y&R Brands. Its the first win for new President-CEO Lori Senecal, who joined in August from McCann Erickson.
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NEW YORK (AdAge.com) — Embattled electronics marketer Panasonic is reviewing U.S. ad duties on its estimated $40 million account, currently handled by Kirshenbaum Bond Senecal & Partners in New York, executives familiar with the matter said.
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McCann Erickson has filed a lawsuit alleging that Lori Senecal, the CEO of Kirshenbaum Bond Senecal, has recruited former colleagues from the IPG unit and solicited business from McCann clients in violation of her contract with that shop. Those claims are made in court papers filed by McCann against KBS and its corporate parent, MDC. Per the suit,...

CHICAGO (AdAge.com) — Omnicom Group's BBDO, Pizza Hut's agency of 22 years, is bowing out of the marketer's $200 million review, leaving the field to what the chain identified as five finalists: Omnicom's Merkley & Partners; MDC Parners' Kirshenbaum Bond Senecal & Partners; Publicis Groupe's Saatchi & Saatchi;...
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