
The ‘Craigslist Effect’ Spreads to Content as Free Work Fills Supply
June 28th, 2010 admin

Despite the attention around search specialists such as Demand Media, Associated Content and Examiner, a growing group of sites is betting on something better than cheap content: free content.
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NEW YORK (AdAge.com) — If you're trolling the web and hit upon an Examiner.com story, you might think you're reading the San Francisco Examiner. But you're not. Instead, Examiner.com is a crowd-sourced content play with the backing of billionaire investor Philip Anschutz. With over 40,000 freelancers in more than 240 neighborhoods,...

NEW YORK (AdAge.com) — AOL's hyper-local news division Patch launched its 100th news site Tuesday, underscoring just how quickly the portal is advancing its bid for original content through journalism. The company says it will launch 400 more such local news sites across the U.S. by year's end as well as hire 500 more journalists....

It’s not just job-threatened journalists who are worried about the rise of low-cost content generators like Demand Media and Associated Content.
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Low cost content just got a hefty endorsement. Yahoo has reached an agreement to acquire Associated Content, the six-year-old company that produces thousands of search-friendly articles written by freelancers on a wide variety of general interest topics. Associated Content manages a team of 380,000 contributors. The content lives on the company’s...

NEW YORK (AdAge.com) — More major media companies are looking for ways to find cheap content. Thomson Reuters, Cox Newspapers and Hachette Filipacchi have run articles supplied by Associated Content, one of several companies, such as Demand Media and AOL's SEED, that mines reporting from masses of freelancers for as little as $5 a story....

NEW YORK (AdAge) — With their ability to cheaply reach eyeballs, online ad networks have commanded more money and attention from marketers in the past few years, thus edging out content sites in the conversation for ad dollars. A recent study, however, claims content is back.
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NEW YORK (AdAge.com) — Two Hearst newspapers have begun running content from Demand Media, one of the content generation companies that some say are undermining traditional media. These kinds of deals actually help protect traditional newsrooms, argues the digital chief at the San Francisco Chronicle's website.
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A group of Web content syndicators, which include the Associated Press, The Tribune Company and Procter & Gamble, believe that content quality—not to mention the actual utility of the Internet—is being seriously threatened. So they’re working together to do something about it.
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A group of Web content syndicators, which include the Associated Press, The Tribune Company and Procter & Gamble, believe that content quality—not to mention the actual utility of the Internet—is being seriously threatened. So they’re working together to do something about it.
Read More →

NEW YORK (AdAge.com) — USA Today's website has started running thousands of pieces of original travel editorial from the Demand Media content farm, making USA Today the latest traditional news publisher to incorporate editorial from an outside supplier and a big win for Demand Media's content-generation effort. But don't let...
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