Coke Greenlights Mello Yello Expansion With Retro Look
June 13th, 2010 admin
Mountain Dew’s longtime competitor is channeling the spirit of 1979 in a new campaign.
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Dusting off an old—pardon me, retro —logo is a popular answer to sagging brand recognition, but can it work if the brand has all but fallen off the face of the Earth? Coke is going to find out, because it’s revamping Mello Yello’s image with the citrus drink’s original 1979 logo. Pepsi-owned Mountain Dew’s dominance of...
With help from The Walkabout Foundation , Whirlwind Wheelchair International , who have been designing tough, durable wheelchairs built and used in developing countries since 1979, have delivered 350 Rough Rider chairs to Haiti with another 600 on the way. Easily repaired and built at low cost, the chairs help those injured in the quake live full...
Soft drink brand to launch phase two of its ‘Stay Extraordinary’ campaign during the Oscars.
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Brand hopes to ignite support as part of a marketing campaign for Earth Month.
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Limited edition Cheerios, Lucky Charms, among others, will be carried exclusively at Target.
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Coca-Cola Zero has teamed with Twentieth Century Fox on a major worldwide promotional campaign for Titanic director James Cameron’s upcoming epic, Avatar. Slated to launch in over 30 countries, the partnership will allow consumers unique access to exclusive and authentic content from the film in several innovative ways. The movie is set to premiere...
Quentin Tarantino threatens to single-handedly set U.S.-Japanese relations back to pre-Godzilla days in an upcoming Softbank commercial. The clip above, screened by the bank at a conference, shows the director hamming it up during rehearsal. He joins the popular “White Family” campaign , which features a talking-dog father and an older...
To look forward, Mother glances back, creating illustrations culled from 1960s and ’70s flower power and psychedelia.
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Our 4 year Ella old watches her shows on our iPad, as we have no TV. So it comes to no rusprise that this Retro TV iPad dock made me chuckle. #wishlisted
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Paul Twohig left to work for a competitor, allegedly violating an 18-month non-compete agreement.
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WomanWise (Dori Molitor) : Under Armour brand hopes to increase the emotional intensity of its relationship with women. A little too male in tone? http://bit.ly/b8f1hw.. Updated : 2010-09-07T19:47:14Z | Reply | View Tweet |
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mjperriard (Marie Perriard) : Timberland Offers 3D View of Earthkeepers http://t.co/iZHl6CH via @AddThis.. Updated : 2010-09-07T19:44:03Z | Reply | View Tweet |
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briancator (Brian Cator) : Sweet'N Low campaign gets flower power. http://ow.ly/2AxCk.. Updated : 2010-09-07T19:35:04Z | Reply | View Tweet |
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OnitMarketing (Onit Marketing) : RT @BrandWeekDotCom Who would you choose as 2010 Marketer of the Year? Brandweek asks for your vote: http://bit.ly/cnWvzb.. Updated : 2010-09-07T19:20:35Z | Reply | View Tweet |
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theadclub (The Ad Club) : Brandweek: #AdClub member Timberland Offers 3D View of Earthkeepers http://ow.ly/2AHds.. Updated : 2010-09-07T18:45:50Z | Reply | View Tweet |
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