‘Idol’ Ranks as TV’s Top Revenue Generator
May 6th, 2010 admin
American Idol rakes in $8.1 million in ad sales each half-hour it is on the air, making it TV’s biggest revenue generator, according to the list makers at Forbes magazine and data from Kantar Media. Because the intention of Forbes is to determine which shows are commanding the most ad dollars, it makes no claim as to how profitable each show is. Forbes broke everything into 30-minute increments to ensure that half-hour sitcoms and hour-long dramas and reality shows are compared equally.
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