
Kraft Brings Brand to the Movies
April 30th, 2010 admin
Kraft Foods is bringing its brands to the movies. The world’s second largest food company and National CineMedia announced Friday (April 30) a new marketing alliance that will bring Kraft brands such as Oscar Mayer Lunchables, Stride gum and Ritz crackers to the big screen.
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This is the first time a food advertiser has created branded content for the cinema.
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