C-E to Lose More Chevy Business
April 23rd, 2010 admin
General Motors is shifting most — if not all — of its remaining Chevrolet business out of longtime roster shop Campbell-Ewald, sources said. Revenue on the creative account is estimated at $20-30 million. The move comes four months after GM shifted lead creative duties on Chevy sedans out of Interpublic Group’s C-E and into Publicis Groupe’s Publicis. The previous shift came after a pitch. It was not immediately clear where the remaining business — lead creative duties on truck brands
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General Motors and Publicis Groupe have confirmed that Publicis is adding the Chevrolet business leaving longtime Chevy shop Campbell-Ewald. Revenue on the creative account exiting that shop is estimated at $30 million. Previously, Publicis handled Chevy sedans and Interpublic Group’s C-E handled creative chores on trucks, sponsorships and retail...
General Motors has confirmed that it is shifting lead creative duties on its Chevrolet brand to Omnicom Group’s Goodby, Silverstein & Partners, as Adweek first reported on Wednesday. But in a twist on what sources had previously indicated, GM said that the agency would handle “all advertising work” on Chevy, including retail...
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