
Kraft Keeps ‘Cheddar Explosion’ Going Online
April 14th, 2010 admin
Food giant builds buzz on social nets for its new Macaroni ‘N Cheese product.
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CHICAGO (AdAge.com) — Kraft has moved its iconic Macaroni & Cheese brand to Crispin, Porter & Bogusky from DraftFCB Chicago following a review. This is Crispin's first Kraft account. The business had been with FCB since 1998.
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Food giant uses social media in hopes of bringing a once-regional brand national.
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