
Brands Probe the Third Dimension
April 4th, 2010 admin
Marketers are following moviemakers into 3-D, but is it worth the money? Driving the investment in 3-D advertising is a confluence of events. It’s not only the influx of content coming out of Hollywood. It’s also this year’s introduction of 3-D product lines for the home from companies like Samsung, Panasonic and LG Electronics, and the upcoming availability of new distribution channels, as networks like ESPN begin to offer 3-D programming.
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