‘Greatest Spokesperson’ Boosts Nationwide
March 26th, 2010 admin
In a sector with weak consumer perception, Nationwide has traditionally maintained above average buzz scores, although it has trailed behind category leaders Geico and Aflac. In hopes of standing out from its competitors, the insurance provider kicked off “The World’s Greatest Spokesperson in the World” campaign, which, so far, has worked favorably for the brand, according to market research firm YouGov’s BrandIndex report.
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Nationwide aims for humor with a campaign called “The World’s Greatest Spokesperson in the World.” The effort, via independent shop McKinney (which picked up the account from TM Advertising in 2009), shows the spokesman returning after a lengthy hiatus in the woods, where he’s grown a thick beard. After shaving, he dons a suit...
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Using its chairman as a spokesperson in a high-profile commercial worked for General Motors once, so the automaker picked a shrewd time to try that tactic again. By featuring Ed Whitacre in a post-government bailout ad, GM received positive feedback from consumers, according to YouGov’s BrandIndex report. The score, however, has slightly cooled...
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wileyccoyote (Courtney Wiley) : Agree w your quotes in this Adweek article, @dobler19. Very true that you have to eat your own dogfood http://bit.ly/97WcZb #digital.. Updated : 2010-09-07T20:52:51Z | Reply | View Tweet |
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AdjunctProfT (Travis Ulmer) : "it's [still] a trap!" for Ole Miss & Admiral Ackbar: http://bit.ly/d3t0Kc.. Updated : 2010-09-07T20:50:58Z | Reply | View Tweet |
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tulmer (travis ulmer) : "it's [still] a trap!" for Ole Miss & Admiral Ackbar: http://bit.ly/d3t0Kc.. Updated : 2010-09-07T20:50:57Z | Reply | View Tweet |
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UTguru (Sani Elfishawy) : Delicious: Why Companies 'Click' on Twitter: The foremost reason, cited by 38 percent, was "to get u... http://bit.ly/aa32wD [social media].. Updated : 2010-09-07T20:50:46Z | Reply | View Tweet |
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BernbachWannabe (Liam Mooney) : RT @AdFreak: It's almost 9/11, which means it's time for another tasteless 9/11-themed ad. Thanks, France! http://bit.ly/a3SbpJ.. Updated : 2010-09-07T20:47:08Z | Reply | View Tweet |
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