Paris Hilton heads south—again. – (2010) :60 (BRAZIL)
February 26th, 2010 admin
Oh, the entrendre possibilities, that one! So Ad Age ponders whether Paris Hilton is too hot for Brazil in this spot for Devassa Bem Loura from Sao Paulo agency Mood . Conar , Brazil’s non-governmental organization responsible for ad wholesomeness as it were, tries to ensure that “appeals to sensuality won’t constitute the principal content of the message” and adds that “advertising models won’t be treated as sex objects.” Um, well, yeah. Doesn’t all beer advertising do that? I kid! But really, if anything, compared to what people have already seen Paris *do* online, this spot is too tame.
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When we heard that a Paris Hilton beer ad had been banned in Brazil , we were kind of excited. It would have to be pretty racy, right? But alas, it’s just Paris dancing around with all the sensuousness of a pressed ham, cooling herself with a Devassa beer while people watch from the street and spy on her from neighboring apartments. Brazil...
Paris Hilton continues her career of advertising drinks by “Being sexy” anywhere but the US. Here she’s the girl who prances around in her fishtank apartment somewhere in Brazil with a cold beer in hand until everyone on the beach raises their glass to her. Yeah, I don’t get it either.
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