Kraft Lunchables Shifts Creative Chores
December 22nd, 2009 admin
Food company expands its relationship with roster shop mcgarrybowen.
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Verizon has confirmed shifting additional creative business to roster shop mcgarrybowen, a move that comes at the expense of lead agency McCann Erickson, which remains on the roster — at least for now. “We are moving some of our advertising [duties] to mcgarrybowen but McCann Erickson will continue to be one” of Verizon’s roster...
Kraft Foods is shifting four assignments out of Draftfcb and expanding its relationships with other roster shops.
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The travel site holds a “closed review” for creative on its estimated $60 million ad account.
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CHICAGO (AdAge.com) — Kraft has moved its iconic Macaroni & Cheese brand to Crispin, Porter & Bogusky from DraftFCB Chicago following a review. This is Crispin's first Kraft account. The business had been with FCB since 1998.
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The move comes at the expense of lead agency McCann Erickson.
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Kraft Foods is bringing its brands to the movies. The world’s second largest food company and National CineMedia announced Friday (April 30) a new marketing alliance that will bring Kraft brands such as Oscar Mayer Lunchables, Stride gum and Ritz crackers to the big screen.
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Omnicom’s GSD&M Idea City has expanded its relationship with L.L. Bean, adding media buying and planning duties.
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CHICAGO (AdAge.com) — The casual-dining industry may be looking for sunny indicators as to what 2010 may bring, but Kraft is betting big that consumers will continue to eat at home next year. The world's second-largest food company is unveiling 20 products, many of them designed to help consumers re-create restaurant experiences at...
This is the first time a food advertiser has created branded content for the cinema.
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LOS ANGELES (AdAge.com) — As part of a new multimillion-dollar deal with National CineMedia, food behemoth Kraft becomes the first food marketer to create unique long-form in-cinema commercial content to entertain movie audiences on the cusp of the summer blockbuster season.
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TianaKaiMiami (Tiana Kai Madera) : RT @MDCPartners: BrandWeek 9/1/10 - Kraft testing a new Mac & Cheese product cooked up by CP+B. http://bit.ly/dnKd53.. Updated : 2010-09-07T20:51:26Z | Reply | View Tweet |
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MotorMonk (MotorMonk) : @cbaccus thought this might pique your interest, maybe not. http://bit.ly/beL6FO.. Updated : 2010-09-07T20:50:18Z | Reply | View Tweet |
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WendyShanahan (Wendy Shanahan) : Sweet N Low Gets Retro Look http://ow.ly/2ALk4.. Updated : 2010-09-07T20:47:25Z | Reply | View Tweet |
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WendyShanahan (Wendy Shanahan) : Timberland Offers 3D View of EarthKeepers... http://ow.ly/2ALis.. Updated : 2010-09-07T20:46:32Z | Reply | View Tweet |
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eliztesch (Liz Teschler) : #alloy RT @BrandweekDotCom: Under Armour Looks to Connect With Women http://bit.ly/byzyvr.. Updated : 2010-09-07T20:41:39Z | Reply | View Tweet |
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