Kraft Moves $40 Million Piece of Business Between Roster Shops
December 21st, 2009 admin
CHICAGO (AdAge.com) — Kraft has moved its estimated $40 million Lunchables business from DraftFCB, Chicago, to McGarryBowen, Chicago. DraftFCB, which still handles the majority of Kraft's top-spending U.S. brands, won the business in 2007.
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