Why Kraft Decided to Ask Consumers to Pay for Food & Family Magazine
December 18th, 2009 admin
CHICAGO (AdAge.com) — Storied lifestyle and food magazines like Gourmet have shut down, but that hasn't stopped Kraft from deciding to start charging a subscription rate for its formerly free custom publication, Food & Family magazine. While some could see that as a positive endorsement of the power of print, Kraft actually views it as an opportunity to divert more resources online.
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