
With Tiger Woods ‘Taking a Break’ From Golf, Where Does That Leave Sponsors?
December 12th, 2009 admin

CHICAGO (AdAge.com) — Tiger Woods' sponsors have largely stuck with him in the wake of a series of revelations about his prolific marital infidelity, largely on the theory that they're sponsoring the world's greatest golfer, not its nicest guy. But what happens now that Tiger isn't playing golf?
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CHICAGO (AdAge.com) — Tiger Woods is returning to golf, and many of his biggest backers are coming with him. Nike, Gillette and EA Sports all expressed support for Mr. Woods' now public plan to play in April's Masters, although none except EA Sports — which has already gone ahead and launched a Woods-themed video game for...

NEW YORK (AdAge.com) — Now that Tiger Woods' nationally televised mea culpa is over, the question for the sports world's greatest endorser is this: Are his sponsors willing to, pardon the pun, get back in bed with him?
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Gatorade today became the latest company to end its sponsorship deal with troubled golf icon Tiger Woods.
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Adfreak found the ultimate comment to this Nike ad, where Tiger Woods father, Earl Woods, asks a few questions before he returns to golf. Take it away maestro: “Using the out-of-context words of your dead father in an attempt to clean up your image just might be more offensive than nailing dozens of hookers across the U.S. while your wife...

Before controversy engulfed Tiger Woods and he took a break from the pro tour, big brands built buzz by putting the iconic golfer in their advertising. Today, some marketers are getting positive responses from consumers by cutting their ties to the troubled sports legend as the media firestorm over his personal conduct continues to rage.
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Tiger Woods PGA Tour 11 is coming out in a few days, and Electronic Arts surely didn’t expect Tiger to completely sink his reputation since the game first went into development. They’ve rebounded by commissioning San Francisco’s Heat agency to put together a lighthearted campaign (Woods’s second ad appearance since the scandal,...

The media has relentlessly covered the Tiger Woods scandal story, but lately, Woods’ presence as product pitchman has been scarce.
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Here’s Nike CEO Mark Parker speaking about Tiger Woods at last week’s Innovation Uncensored conference in New York, hosted by Fast Company . Asked how tough it’s been to stick by Woods from a PR standpoint, Parker says it actually “hasn’t been that difficult”—that they’ve supported him, plain and simple,...

Here’s the new Nike spot from Wieden + Kennedy that broke Wednesday ahead of Tiger Woods’s return at the Masters. It’s pretty cringeworthy. It shows Woods soberly looking into the camera, as you hear his late father Earl. “I want to find out what your thinking was,” Earl says. “I want to find out what your feelings...

It took a little while, but PETA has finally rolled out a Tiger Woods-related ad online, under the guise of pretending to want to put it up as a billboard in Florida . Obviously, Woods didn’t agree to this (even if he might agree with the headline), and his lawyers surely won’t stand idly by while his image gets used…
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