
Amid Downturn, Kraft Shakes Up Shake ‘N Bake
Why the food giant feels the time is right to resurrect a recessionary staple.










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gregiszler (Greg Iszler) : Avery Launches New Campaign via Doner (Brandweek) http://bit.ly/90F8GD #advertising #branding #CMO #Doner.. Updated : 2010-07-31T22:25:37Z | Reply | View Tweet |
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nextbee (NextBee Rewards) : RT@maryannefiedler.preserve spending, build loyalty: allows retailers to forecast holiday sales:http://bit.ly/999MRz.. Updated : 2010-07-31T19:38:52Z | Reply | View Tweet |
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daSn0wie (david wang) : to social media haters: @oldspice sales up 107% http://bit.ly/bLdcFq.. Updated : 2010-07-31T16:38:13Z | Reply | View Tweet |
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mjgoldberg (Michael Goldberg) : RT @jeffMcClelland1: Good News for the iconic brand, Pep Boys.
Pep Boys Jump-Starts the Brand: http://bit.ly/cjEBOv via @addthis.. Updated : 2010-07-31T15:27:06Z | Reply | View Tweet |
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MrMaveryck (Keith M. Philpot ) : 'Avatar' Merchandise Strategy Going Long-Term: http://bit.ly/95p48Y via @addthis.. Updated : 2010-07-31T06:11:27Z | Reply | View Tweet |
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Coke Greenlights Mello Yello Expansion With Retro Look
[Food & Drink]Mello Yello, Coca-Cola’s longtime competitor to PepsiCo’s Mountain Dew, is channeling the spirit of 1979 in an attempt to break out of its perennial also-ran status. The new Mello Yello cans, which began appearing on shelves over the last few weeks, hearken back to the brand’s introduction that year with a pair of green- and light-red L’s...
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Why the Freecreditreport.com Band was Fired
[Television]Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made popular in its freecreditreport.com ads.
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Android's 11,000 Apps to Beat iPhone's 100,000 Apps Ass
[Gadgets]Over the past year, “branded iPhone app” has become the generic term for sponsored mobile applications, but that’s likely to change—slowly—as Apple’s stronghold over the category weakens over the next few months.
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iPhone Has the Most Loyal Customers of Any Brand
[Apple]Apple's device, the iPhone, introduced in 2007, has the most loyal customers of any brand. Samsung's wireless handsets (including the Rogue, Smooth and Trance) ranked second, followed by BlackBerry, which placed fourth.
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More Advertisers Pull Out of 'Glenn Beck: 46 Total
[Television]More advertisers have pulled out of Fox News Glenn Beck Program, bringing the tally to 46, according to the watchdog group Color of Change.





























