
Bayer Picks Initiative for U.S. Media
November 11th, 2009 admin
The shop already handles media chores for the company’s Consumer Care division.
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Bayer HealthCare has consolidated its U.S. media duties with IPG’s Initiative after a review, per sources. The account had been split between Initiative, which handled national broadcast chores, and WPP’s Mediaedge:cia, which handled the rest of the business. Other shops in the pitch were not immediately known. Bayer HealthCare spends...

Yahoo has confirmed launching a global review of its media chores and said the primary incumbents have been invited to participate. WPP Group’s Mindshare handles traditional duties, while digital chores are with sibling Neo@Ogilvy. Following a recent trend among large advertisers, the Internet giant is handling the review in-house, without using...

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