Office Of Road Safety – the Art Of Safe Driving – (2009) 4:45 (Australia)
October 5th, 2009 admin
Topics: 
We briefed ten of he city’s leading urban artists to interpret our key drink driving messages in their own unique style. Their finished works were animated into a sequence called The Art Of Safe Driving . This was then projected onto buildings within the city’s entertainment precinct to coincide withe the Winter Arts Festival.
Related Posts
No one does horrifying safe-driving PSAs quite like the Australians. And now, to celebrate 20 years of making people feel sad and sick in the name of the public good, Victoria’s Transport Accident Commission (with help from Grey Melbourne) has put together this greatest-hits music-video montage of nasty, depressing and brutal clips from its...
Lowe Strateus has delivered another gory instant classic in the world of road-safety advertising: the five-minute spot below, titled “Unbearable,” for France’s Sécurité Routière. Last we checked in with this agency and client, they were using fancy reverse chronology to save a guy—and his amputated leg—from a drunk-driving...
Holiday safe-driving PSA season is in full throttle. First, we had that great ad from New Mexico . Now, here’s a spot from Mullen for the National Highway Traffic Safety Administration and the Ad Council. It shows a gal next door, Rachel, receiving honors from the Pope and the Dalai Lama for not driving buzzed. (Arnold Schwarzenegger is in...
Victoria, Australia, has launched the oddest safe-driving campaign of the year—doing away with the blood and guts and offering instead some offbeat humor and a refreshingly on-point tagline: “Don’t be a dickhead.” A bunch of online spots (three posted below, six more after the jump ) warn you about the weird, unforeseen consequences...
Here’s a list of all of Brit Leissler’s Core77 London Design Festival coverage, all in one place: London Design Festival 2009 Photo Gallery Blog posts: London Design Festival 09: ReDesign – Doing for the Kids London Design Festival 09: In Praise of Shadows London Design Festival 09: Telling Tales London Design Festival 09: 5...
So, this is definitely worth a look. It’s a new 90-second road-safety PSA from the Sussex Safer Roads Partnership in England, and it doesn’t feature a single mangled body, piercing scream or heart-wrenching sob. The car doesn’t exist. The family isn’t even outdoors. And yet it’s just as emotionally powerful, if not more...
We’ve got a mini-trend in road-safety advertising: stories told in reverse. This spot, by Lowe Strateus for Securite Routiere in France, opens with a wrenchingly realistic hospital scene (Christ, the guy lost a leg!) and then tracks back to a few hours earlier, when the driver avoids his fate by choosing to spend the night at a friend’s...
Whether you’re an oblivious Welsh teenager or Heidi Montag’s plastic surgeon , it’s never a good idea to text and drive. State Farm reminds us of this, not with a gory PSA but with a mobile app called On the Move , which auto-responds to texts while you’re driving. The app is free to anyone with an Android smartphone. (Those...
Here’s an interesting street-level campaign from Ogilvy Brazil to fight drunk driving. Working with bars, the agency came up with a machine that spit out wildly inflated bar tabs, ambushing patrons with charges of up to $73,000 for the booze they just sucked down. Upon closer examination, the bills actually featured an itemized list of medical...
Related Tweets from Twitter
Related News from Digg
Leave a comment
| Trackback
